Marketing Manager B2B
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We’re looking for a Marketing Manager (B2B) to join our team and take company’s processes to the next level. As Pharmbills has grown to 470+ people, opened a new branch in Bulgaria, and is going to grow to 1000+ employees by the end of 2022, it is the right time for us to build a strong marketing approach!
You will:
Develop the marketing strategy to promote Pharmbills as the business partner of choice in the USA and the UK;
Work side by side with our Ukrainian and American teams;- Conduct target market analysis, industry trends research, and competitor audit;
Develop an actionable plan for brand promotion and lead generation (channels, campaigns, budgets, and ROI targets);
Track marketing KPIs and optimize activities to improve outcomes;
Oversee implementation of the marketing strategy — including social media, campaigns, events, cross-channel communication, digital marketing, relations with PR agencies, etc.;
Devise strategies to drive online traffic to the company’s online resources;
Track conversion rates and make improvements;
Develop and manage digital marketing campaigns;
Work closely with the company’s stakeholders, and partners in the USA and the UK;
Ensure that the marketing objectives are implemented.
You have:
At least five years of experience in marketing with 2+ years in outstaffiing/outsourcing model;
Experience working with B2B markets in the USA and the UK;
Strong understanding of key marketing concepts, such as market segmentation, value proposition, differentiation, branding, messaging, etc.;
Experience in building a marketing strategy and action plans;
Strong experience in digital marketing, content-driven lead generation;
Proven experience in lead generation, with measurable KPIs and ROI;
Experience in using MarTech tools (CRM, Digital Marketing, analytics);
Fluent English.
You will receive:
Competitive salary, with bonus opportunities based on achievement of KPIs;
Opportunity to help Pharmbills to scale and keep on taking its growth to higher levels;
Smart and diverse team members around you;
Full medical insurance, extensive PTO policy, and flexible work practices;
Advantage of educational opportunities to stay updated with industry changes.